For merchants
Loyalty your customers believe in
You know your customers better than any platform does. Design reward campaigns around what drives your business, whether that's purchases, referrals, reviews, or something only you'd think of. Zazema drafts a starting program from your answers, suggests changes once it can see how yours performs, and leaves every decision with you. Fixed rules do the paying.
Design campaigns your way
Reward purchases, referrals, birthdays, social shares, check-ins. Build the loyalty experience that fits your brand, not a one-size-fits-all template.
Customers who trust you come back
When customers know their points are safe, they engage more. Nothing clever required. Just real value that keeps people coming back.
Real rewards, not IOUs
Every point earned is a real digital asset your customers hold. No fine print devaluations. No expiration traps. That's your competitive edge.
Where the category is heading
Regulators have started looking at loyalty programs that quietly devalue points. A program built so points hold their value is simply on the right side of that shift.
The difference
Traditional programs vs. a better way
| Traditional | Our approach | |
|---|---|---|
| Campaign types | Purchase-only, rigid templates | Fully customizable: purchases, referrals, reviews, milestones, custom events |
| Point expiration | Core revenue strategy | Never expires |
| Breakage revenue | Budget for non-redemption | Not part of the model |
| Devaluation | Common, often unannounced | Transparent and predictable |
| Customer trust | Erodes over time | Grows with every interaction |
| Where the category is heading | Under growing scrutiny | Built so points hold their value |
| Customer retention | Lock-in through points | Retention through value |
The market is shifting
Regulators have begun scrutinising loyalty programs that devalue points without telling the customer, and that scrutiny is aimed at the largest programs in the market.
Most merchants never chose expiry. It arrived switched on, in the defaults of the software they installed. Turning it off is a decision you can make today.
Integrations
Works where you sell
We're starting with Shopify. Deep integration across the storefront, point redemption from the cart and loyalty launcher, and AI-assisted setup and suggestions that you approve before anything goes live. More platforms coming soon.
See Shopify integrationEarly access
Be among the first merchants
We're opening early access to a small number of merchants who want to build loyalty programs their customers actually believe in. No commitment. Just a conversation.