The loyalty system is broken
Keep the rewards you earn
Most loyalty programs are built around expiration, devaluation, and fine print. Zazema is loyalty infrastructure where rewards don't quietly disappear.
Running a store?
Answer a few questions and Zazema drafts your tiers, your earning rate and your first campaigns, with the reasoning shown. You approve what goes live. From there, fixed rules pay out every time.
What we're building
What is Zazema?
Zazema is loyalty infrastructure for businesses that want to do rewards right.
Merchants design their own reward campaigns. Points for purchases, referrals, reviews, milestones, birthdays, whatever fits their brand. The creativity is theirs.
The difference: every reward a customer earns is a real digital asset. It doesn't expire. It doesn't get quietly devalued. It stays theirs.
Earn 500 points at your neighborhood coffee shop. 1,000 for referring a friend. A birthday bonus just for being a loyal customer. Redeem them, gift them, or hold them. They're yours.
By the numbers
The cost of broken loyalty
44%
of loyalty members say points expired before they could use them
Source: Bond Brand Loyalty Report, 2024 ↗$208M
in breakage-related revenue recognized by Starbucks in FY2024
Source: Starbucks FY2024 10-K, p. 42 ↗70%+
increase in consumer rewards complaints to the CFPB
Source: CFPB Credit Card Rewards Report, May 2024 ↗How loyalty really works
How breakage actually works
You earn points
You shop. You're loyal. You rack up thousands of points thinking they're yours to use whenever you want.
They count on you not using them
Companies book your unredeemed points as “breakage revenue.” In their financial filings, they literally budget for you not redeeming.
Your points disappear
Expiration dates hit. Programs devalue overnight. Terms change without warning. Billions in earned value, gone.
The programs that budget for your customers' points to die are not run by your corner store. They are run by companies with a breakage line in their annual filings. Most merchants never chose expiry either. It arrived switched on, in the defaults of the software they installed.
A different approach
Stop losing rewards you already earned
Earn rewards that are actually yours. No expiration dates. No overnight devaluations. No fine print that takes back what you earned.
Your points, your value, your schedule. That's what we're building.
Your balance, your rules
Not cashback. Not a coupon. A real balance you hold, redeem, or gift.
No expiration tricks
Use your points next week or next year. The clock isn't running against you.
Campaigns that fit your brand
Purchases, referrals, birthdays, milestones. You set the rules. We make sure every payout matches them, every time, with a receipt you can audit.
Works at any scale
From a single coffee shop to a national chain. No breakage model baked in.
For merchants
Loyalty your customers believe in
You know your customers. Design reward campaigns that fit your business, from purchases to referrals to birthdays. Zazema drafts a starting program from your answers and suggests changes as it sees how yours performs. You approve everything. Fixed rules do the paying.
Learn About Early AccessEarly access
Be first in line
We're building loyalty infrastructure that gives merchants creative freedom and customers real ownership. Get on the list.
Think earned rewards should stay yours?
Add your name to the petition. Tell the companies that profit from expired points: this has to change.
Sign the Petition